Social media presents a minefield of opportunities for businesses. With billions of global active online users, Facebook and YouTube are the leading social media platforms right now. Twitter, Instagram, and LinkedIn also have millions of active users that present lots of opportunities for corporations in Dubai to connect with online users.
Setting up a strong social media presence in Emirates is important for setting up your business for success. In this blog post, you will learn about some effective social media management strategies for companies in Dubai to boost online visibility.
1. Identify Your Target Audience
The foremost step for creating a strong social media presence is to get to know your audience. You must create a profile of your target audience.
Find out the goals and values as well as the likes and dislikes of your target market. You should also know about their challenges and pain points including frustrations and fears. Knowing your customers will help you to create relevant posts that will most likely interest your target market.
2. Create Viral Posts
Another important social media management strategy for companies in Dubai is to create viral and engaging content.
Social Media is about engaging with online users. You need to frequently create posts to attract the attention of online users. You should use social media management tools such as Google Trends and BuzzSumo to find out what topics are trending online.
Studies have also shown that humorous content gets the most shares on social media. Laughter reduces stress, boosts energy, and creates a bonding moment. Your posts can get viral if they simply turn a frown upside down for the users.
3. Use Social Media Scheduling Tools
Social media scheduling tools will help you save time in posting content on multiple sites. Online tools such as Buffer and Hootsuite will save you time posting on different social media platforms. You can schedule to post on a specified date and time.
IFFTT is a particularly good tool for scheduling posts. You can create IFTTT recipes to save time in posting automatically on different social media platforms.
4. Connect with Social Media Influencers
An important social media management strategy for companies in Dubai is to connect with online influencers.
Most buyers read or watch reviews of influencers before buying a product. You can find many social media influencers in Emirates who can promote your brand. Some of the notable influencers with millions of online followings on social media platforms include Khalid Al Ameri, Taim AlFalasi, Rashed Alunaimi, Hayla Ghazal, Hudda Kattan, and Mohamed Beiraghdary.
People trust the views of social media ‘celebrities’. They have established credibility and thus their recommendations matter to people. You should reach out to social media influencers to expand the reach of your brand messages.
5. Track the Results
No matter how much effort you put into social media management, it will be useless if it does not bring about the required results. You should use social media analytics tools to track active users, user engagements, comments, shares, and other strategies. Find out if the social media strategy is effective in connecting with online users. Broll Creative Media is a cheap and affordable social media management agency in Dubai. We can help you expand the brand message through effective social media strategies. Contact us today to know how we can help you create a strong online presence in Emirates.